DEALER PRINCIPAL

Dealer Principal Jeff Massey has owned Morton's BMW since 1979, when he and his brother purchased the company from their uncle, William Morton, the company's founder. Jeff has traveled the world for both business and pleasure; at home, he's fond of giving his grandchildren rides in the sidecar of his K1200LT. He's also completed CLASS track sessions, but not with the sidehack!

jeff@mortonsbmw.com

OFFICE STAFF

Bookkeeper and Office Manager Hannah Massey rides with her husband, Jeff (our dealer principal), on a variety of motorcycles, including their most recent acquisition, a K1200LT with sidecar.

hannah@mortonsbmw.com

 

Payroll Manager and Title Clerk Kristine Massey is a relatively new rider. Currently, she rides an F650 Funduro but dreams about an F800 a lot.

kris@mortonsbmw.com

 

Office Assistant Gerri Schilling handles accounts payable and receivable and advertising co-op. While not a motorcycle rider, she does enjoy the people in the BMW community.


MOTORCYCLE SALES DEPARTMENT

Sales and Marketing Manager Steve Anderson has served in those roles as well as webmaster for Morton's BMW since 1996. He's been riding BMWs for twenty years, and most enjoys long trips to the end of the road. He's owned a number of BMW bikes, but his current bike -- an R1150GS -- is his favorite.

steve@mortonsbmw.com

 

Senior Motorcycle Salesperson Jeff Dunkle comes from a diverse business background. While he appreciates the modern machines, he has a soft spot for the older stuff, including his K75.

dunkle@mortonsbmw.com

 

Motorcycle Salesperson Stephanie Acheson has been riding bikes since her childhood on a central Virginia farm. She is also a skilled historical interpreter, a position she held previously with the National Park Service. Most days, she rides her F650GS Dakar or her R1100RS to her job at Morton's.

stephanie@mortonsbmw.com

 

Part Time Motorcycle Salesperson Don Graling helps us out on during special events. An executive for a high tech firm in his real life and active in the BMW Bikers of Metropolitan Washington, he rides his R1150GS as often as he can. Lately, he's been honing his endurance riding skills in Iron Butt Association events.


PARTS & ACCESSORIES DEPARTMENT

Parts and Accessories Manager Patrick Crawley is a veteran of the motorcycle industry. An MMI-trained motorcycle technician, he has been with Morton's since 1996, currently rides a Honda VFR800 and a Yamaha R6, and recently completed several Morton's BMW track day sessions.

parts@mortonsbmw.com

 

Assistant Parts and Accessories Manager Seth Parelman was an ASE-Certified Master Auto Technician before joining the Morton's staff. He rides a classic 1988 K100RS ABS Special.

parts@mortonsbmw.com

Apparel Specialist Patricia Verden brings tremendous retail experience to Morton's BMW. She can help you with any riding gear questions, as well as parts for your bike. She rides an R1150R, as does her husband, and has a Suzuki SV650 for track days.

patricia@mortonsbmw.com

 

Shipping and Receiving Clerk Steve Luck maintains our expansive warehouse. If he's not moving motorcycle crates or pallets of merchandise, he's usually packing and sending out mail order parts shipments or riding his Honda VTX1300.

Part time Apparel Specialist Julie Huff is a full time teacher. She enjoys riding her R1150R Rockster, and recently showed it the way to Key West.

 


SERVICE DEPARTMENT

Service Manager Stuart Beatson has worked around BMWs for decades. A former racer and a CLASS instructor for more than 20 years, Stuart oversees the largest and best-trained BMW service staff in the region. He's been a service manager and/or technician at several BMW motorcycle shops (including Morton's) and automobile centers, and he rides an F800S.

service@mortonsbmw.com

Service Advisor Jan Callahan, who is also a Certified BMW Technician, is a long time Morton's customer. She currently rides a Honda Magna and an Indian Spirit. Jan is happy to schedule your service appointments, and her technician training gives her an advantage when discussing your bike's service needs.

jan@mortonsbmw.com

Service Administration & Warranty Specialist John Walsh is an F650GS rider and a veteran of the motorcycle industry. He's lived in several different countries and has rebuilt a number of vehicles, including a custom Yamaha 650 cycle and several vintage Minis.

warranty@mortonsbmw.com

Certified Master BMW Technician Dewey Keeton is an experienced observed trials competitor and an active environmentalist. In addition to his Fantic trials bike, Dewey rides both a classic R100RS and a modern classic 16-valve K100RS, and drives a vintage BMW 2002 sport sedan. 

Certified Master BMW Technician Mike Jinks came to Morton's from the Boston area. He has several vintage bikes in his own garage, including a K100RS, R100RT, R75/5, and a Moto Guzzi Eldorado 850.

Certified Master BMW Technician George Mangicaro came to us from upstate New York. His stable of vehicles includes an F650CS, a Chinese copy of a BMW with sidecar, and a BMW 600 "bubble car" from the 1950s.

 

Certified BMW Technician Kevin Carmody has owned several bikes over the years. He currently rides a Honda RC51 and a limited edition, 50th anniversary Kenny Roberts Yamaha R1.

Technician Karl Verden is the latest addition to our fine service staff. A machinist and fabricator, Karl is our primary new bike set-up tech and also handles regular service work. He rides an R1150R.

Service department opens at 8:30 am.

5099A Jefferson Davis Highway, Fredericksburg, Virginia 22408

540-891-9844 / Fax 540-891-9824

GPS coordinates: N 38º 15.275', W 077º 30.031'

Contact us at:

sales@mortonsbmw.com

parts@mortonsbmw.com

service@mortonsbmw.com

© 2008 Morton's BMW