DEALER PRINCIPAL

Dealer Principal Jeff Massey has owned Morton's BMW since 1979, when he and his brother purchased the company from their uncle, William Morton, the company's founder. Jeff has traveled the world for both business and pleasure; at home, he's fond of giving his grandchildren rides in the sidecar of his K1200LT. He's also completed CLASS track sessions, but not with the sidehack!

jeff@mortonsbmw.com

OFFICE STAFF

Bookkeeper and Office Manager Hannah Massey rides with her husband, Jeff (our dealer principal), on a variety of motorcycles, including their most recent acquisition, a K1200LT with sidecar.

hannah@mortonsbmw.com

 

Payroll Manager and Title Clerk Kristine Massey-Clifford carries on the family tradition of motorcycling by riding an F650GS. She is an active supporter of our racing efforts, and you can often find her trackside when Nate Kern is racing.

kris@mortonsbmw.com

 

Office Assistant Nancy Teeters handles accounts payable and receivable and advertising co-op. A relatively new rider, she's currently riding a Suzuki M50 Boulevard. Look for her on the back roads of the beautiful Virginia countryside.

 

 

 

 


MOTORCYCLE SALES DEPARTMENT

Sales and Marketing Manager Steve Anderson has served in those roles as well as webmaster for Morton's BMW since 1996. He's been riding BMWs for more than twenty years and over 300,000 miles, and most enjoys long trips to the end of the road. A member of the Iron Butt Association, American Motorcyclist Association, BMW Bikers of Metropolitan Washington, and BMW Motorcycle Owners of America, he's owned a number of BMW bikes. His current bike -- an R1150GS he's ridden more than 130,000 miles-- is his favorite.

steve@mortonsbmw.com

 

Senior Motorcycle Salesman Jeff Dunkle comes from a diverse business background. While he appreciates the modern machines, he has a soft spot for the older stuff and owns an ever-changing stable of bikes. Lately, he's been riding a very nice R100.

dunkle@mortonsbmw.com

Motorcycle Salesman Joseph Petrone is the newest member of the Morton's BMW team. Joseph is attuned to the Japanese sport bike scene -- his current ride is a Honda CBR1000RR -- and you'll likely see him representing us at racing and sport bike events around the area.

petrone@mortonsbmw.com

Part Time Motorcycle Salesman Don Graling helps us out on Saturdays and during special events. An executive for a high tech firm in his real life and active in the BMW Bikers of Metropolitan Washington, he rides his R1200RT as often as he can, including Iron Butt Association endurance riding events.


PARTS & ACCESSORIES DEPARTMENT

Parts and Accessories Manager Patrick Crawley is a veteran of the motorcycle industry. An MMI-trained motorcycle technician, he has been with Morton's since 1996, currently rides a KTM Super Duke, and has completed several Morton's BMW track day sessions.

parts@mortonsbmw.com

 

Assistant Parts and Accessories Manager Seth Parelman was an ASE-Certified Master Auto Technician before joining the Morton's staff. He rides a classic 1988 K100RS ABS Special.

seth@mortonsbmw.com

Apparel Specialist Patricia Verden brings tremendous retail experience to Morton's BMW. She can help you with any riding gear questions, as well as parts for your bike. She rides an R1150R, as does her husband Karl, one of our certified techs.

patricia@mortonsbmw.com

Shipping and Receiving Clerk Steve Luck maintains our expansive warehouse. If he's not moving motorcycle crates or pallets of merchandise, he's usually packing and sending out mail order parts shipments or riding his Honda VTX1300.

Part time Apparel Specialist Julie Huff is a full time teacher. She enjoys riding her R1150R Rockster, and recently showed it the way to Key West.

 


SERVICE DEPARTMENT

Service Manager Stuart Beatson has worked around BMWs for decades. A former national champion road racer and a CLASS instructor for more than 20 years, Stuart oversees the largest and most-qualified BMW service staff in the region. He's been a service manager and/or technician at several BMW motorcycle shops (including Morton's) and automobile centers, and he rides an F800S.

service@mortonsbmw.com

 

Service Advisor Ron Hanson is a long time BMW rider, with close to 200,000 miles accumulated on a series of R bikes. After stints at New England's Freeman Cycles and Max BMW, he followed his friend and former Freeman co-worker Mike Jinks to warmer climes. He currently rides a 2004 R 1150 R with a Hannigan fairing or, as he puts it, "a /2 with brakes and power."

ron@mortonsbmw.com

Service Administration & Warranty Specialist John Walsh is a veteran of the motorcycle industry. He's lived in several different countries and has rebuilt a number of vehicles, including a custom Yamaha 650 cycle and several vintage Minis.

warranty@mortonsbmw.com

Certified Master BMW Diagnostician Mike Jinks came to Morton's from the Boston area. He has several vintage bikes in his own garage, including a K100RS, R100RT, R75/5, and a Moto Guzzi Eldorado 850. An avid bicycle racer, he's a member of our sponsored Bike Works racing team and you'll most often see him on two wheels of some sort.

Certified Master BMW Diagnostician Jeremiah "JJ" Morrison, originally a native of Maine, came to us after a stint at BMW of Long Beach, California. He owns a custom Harley Sportster and he's restoring a 1973 DOHC Yamaha 500. As far as we know, there is only one other shop in the U.S. with two such highly qualified techs on board, and he is a worthy addition to our service staff.

Certified Master BMW Technician Dewey Keeton is an experienced observed trials competitor and an active environmentalist. In addition to his Fantic trials bike, Dewey rides both a classic R100RS and a modern classic 16-valve K100RS.

Certified BMW Technician Karl Verden is the latest addition to our fine service staff. A master machinist and fabricator, Karl rides an R1150R, but also has a classic Suzuki 750 water buffalo in the garage at home.

Certified BMW Technician and Service Advisor Jan Callahan is a long time Morton's customer. She currently rides a Honda Magna and an Indian Spirit, but in the past had an R1150R Rockster. When needed, Jan can fill in on the service desk, and she's happy to either schedule your service appointments or perform your service. Her technician training also gives her an advantage when discussing your bike's service needs.

jan@mortonsbmw.com

 

Service department opens at 8:30 am.

5099A Jefferson Davis Highway, Fredericksburg, Virginia 22408

540-891-9844 / Fax 540-891-9824

GPS coordinates: N 38º 15.275', W 077º 30.031'

Contact us at:

sales@mortonsbmw.com

parts@mortonsbmw.com

service@mortonsbmw.com

© 2010 Morton's BMW Motorcycles