From one of our many S 1000 RR customers:

Jeff Massey's professionalism and overall demeanor made the trip up to your dealership and the transaction the best I've ever experienced. I feel blessed to have had the opportunity to deal with him and your business.

Brett Zeitz

From an F 800 GS buyer:

To Steve

Really appreciated you seeing that the purchase of my F800GS went so smoothly…didn’t get home with it until around 11:45pm…..which made for a very long day….although very tired, I couldn’t sleep for wanting to ride..! It has been over 10 years since I have ridden a Motorcycle and believe me I am a little rusty…BUT….once I got my bike unloaded, got my gear on, and started down the road going through the gears, things came back to me very quickly….I am amazed at the smoothness and power delivery and ease of riding the GS has. I know that my choosing the BMW F800GS has refueled my passion for riding, man I really love this thing!!!! Got to put about 200 miles Sunday on the bike. Found that if you drop down the passenger footpeg , the center stand is very easy to engage to get your foot on. I will be calling you in a week or so to schedule my first service appointment….Again Thank You very much……

Christopher Ratliff

From the purchaser of one of our used bikes:

Greetings!

I wanted to take this opportunity to let you know how enjoyable my experience was with your organization. I arrived last Saturday (16 January) with my son-in-law and as soon as I walked through the door, I knew immediately I had found the motorcycle "heaven" I have been searching for.

A small, bustling, efficient, and yet very accommodating environment was the first impression I received! As compared to other cycle facilities where it is deemed the appropriate mannerism to either: 1. walk or strut around with the "bad ass" syndrome or 2. bombarded with high pressure sales tactics to steer one to a pricier ride that the customer may or may not want, there was not one frown or look of apprehension on anyone's face.....whether they were staff, customer or just people milling around and daydreaming about what bike they would like to own or ride.

I was greeted by one of your sales crew, (Don Graling), I inquired about a 1985 K100RS and was lead immediately to the bike. No attempt was made to re-direct to new models or any other tactic as one is accustom to expect in other "high pressure" cycle facilities. Your staff was courteous and forthright in their answers to my questions. IF no one knew, there was no "side stepping dance or answer", just an honest "I don't know, but we will find out for you." was the norm... AWESOME!!!

So...long story short... I am the one who bought the 1985 K100RS. I bought it because of the professionalism and courtesy that your staff displayed. I bought it because I have always wanted a K100RS. Now put the combination together.... Professionalism with a desired bike on showroom floor...no brainer for me: done deal!!! I will be back in February to pick it up. I look forward to meeting with you folks again!! Thank you for hospitality. My son-in-law still talks about that experience.......

Respectfully,

David E Cleland

A letter to Laurence Kuykendall at BMW Motorrad USA:

Hello Laurence,

As a pre-order customer but more importantly a new BMW Motorrad customer, I felt I should email you and let you know of my experience with the brand thus far. I suppose I should start with a bit of information about me. I am one of the customers that fall into the "young sport bike rider" category, an individual that BMW seems to want to target with the new RR. I questioned myself as to why the majority of the pre-order customers that I had the pleasure of meeting didn't fall into the same age bracket as I; but I quickly realized that it is because of the great individuals you choose to represent your brand. My point being is that it seems you take care of your customers, and even though a sport bike may not be what your average customer would be attracted to, brand loyalty attracts them to the new S1000RR.

From my personal experiences thus far I would like to commend Nate Kern and Morton's BMW in Fredericksburg, VA. It seems Nate lives and breathes BMW, this tied with his calm and welcoming attitude makes for a perfect representative for not only the brand but the new RR. His enthusiasm and riding experience are overwhelmingly positive; this matched with his humble, sharing attitude make him in my opinion an asset to your company.

As for Morton's BMW, before discovering the modern engineering marvel named the S1000RR I had never stepped foot into a BMW motorcycle shop. Rumors of BMW riders having an air about themselves or being arrogant or pompous tied with no interest in any of the motorcycles BMW Motorrad offered kept me away from the showroom. I would like to say from a first hand perspective that the rumors and opinions are wrong. If other sport bike riders share even a fraction of the positive experience I have had then you are in for a rather productive year.

Morton's BMW to me is very similar to Nate in the sense that they are knowledgeable yet humble. Their slogan is dead on, "The First Class Dealer with the Small Town Touch." When entering their showroom they are very willing to answer questions, but aren't pushy. Being only 25 years old I don't look like their regular customer, but this doesn't deter them from treating me with the same respect that one of their older repeat customers would receive. I am thoroughly pleased and often times amazed with the level of service I have received and I haven't even received the bike yet. If there were a comment box available I'm assured that each customer that has had the pleasure of doing business with Morton's or had the opportunity to speak with Nate would undoubtedly circle 100 on a scale of 1 to 10.

Thank you and your amazing staff for not only creating a bike that I am interested in riding, but for changing the false perceptions about BMW. I look forward to continuing business with BMW Motorrad for years to come.

Thank you,

Domonique Topa

My name is David Appell. Several years ago I purchased my Gerbing heated clothing from Morton's BMW.

Today I called the accessory department at Morton's BMW looking for a battery harness to hook up my Gerbings to a 2nd motorcycle. The representative I spoke with was very helpful. He also reminded me that (years ago) when I originally received my Gerbings heated garments, I would have also received several battery harnesses as my original order was for multiple garments. Evidently, Gerbings provides a battery harness with each garment. I had completely forgotten this. Your representative saved me $15.00 but could have just as easily taken advantage of my addled brain.

That's the kind of integrity that cements repeat business and customer loyalty. Which, of course, is why I called Morton's BMW to begin with.

Keep up the good work!

David Appell

Dear Steve,

I just wanted to write to say thanks for hooking us up with a great deal on our 2006 F650GS! Micheline and I are having a lot of fun exploring the backroads and the bike has plenty of juice for the two of us. Getting a motorcycle is a dream come true for me -- one that I've had for about 25 years -- and living my dream is really sacred to me! Thank you for being so laid back and providing us with a pleasant and peaceful buying experience. No flash and glamour, bait and switch, or any ridiculousness... Buying my bike was fun and easy and you came in under the numbers you gave me on the phone. Total class!

I'm soaking up all the information I can- I found a copy of the 300+ page service manual online, and checking out the Chain Gang. We need some panniers!

Thanks again for all you did!

Sincerely,
A seriously satisfied customer!
Thaddeus V Ernst

I've been coming to Morton's for the last few years and this GS will be my second bike purchased from your shop. And it's running great!

I can't say enough good things regarding your entire staff, whether sales, parts or back in the shop. I enjoy stopping by whenever I can and will be disappointed when my two projects in Fredericksburg are completed.

But I will continue to patronize Morton's and will be back to show pictures of our trip to Alaska to anyone interested in seeing them.

Thank Stephanie for me again, I was a hard sell but her patience paid off.

Thanks to all of the Staff!

Robb Gould

I have bought a number of new motorcycles over the years, and this was by far the best experience with a dealership I've ever had. The staff was very knowledgeable and extremely helpful. Additionally, the service for the 600 mile check and the loaner program are amazing and make the process so easy.

John Gorman

I want to express my gratitude for what I can only describe as a pleasure in puchasing my BMW.

Several weeks ago when I decided to buy my first new BMW I called Jeff Massey and within 2 days he helped me choose and prepared the exact bike for my specifications. The whole day was sort of like Christmas!

Shortly thereafter (at short notice), Stuart scheduled me for my first required inspection and maintenance. I arrived in a torrential downpour, yet the staff still took the bike immediately, soaking, dripping, and hot, and started the 600 mile service. During my stay, Patricia was absolutely over the top providing professional and friendly advice on touring gear.

When I left the Adventure performed much more smoothly as Dewey had suggested after his thorough service which included a perfect balance of the airflow.

In closing, Thank you Jeff, Seth, Patricia, Dewey, Stuart, and all of the staff for a perfect Experience!

Joey Ledford
Richmond Superbike

Just wanted to drop a note to say how happy I am with the purchase experience I had at Morton's. This is the 3rd motorcycle I have purchased from Morton's and each time you all make me feel like you really appreciate the business, none of the indifferent attitude you find at so many places today. ALL the staff seem to go the extra mile to make sure you're getting what you want. Thanks again.

Scot Victor

Great Fun. Jeff Dunkle has the perfect blend of salesman, consultant and fellow enthusiast. With Stewart you are absolutely confident that if anything mechanical should go wrong, he and his crew will make it right. Just keep the coffee fresh and strong and all will be well.

Raymond Burt

This is the 4th motorcycle I have purchased from Morton's in less than 4 years. Each experience has been great. I believe I found the right machine in the R1200RT with the low suspension.

John O'Connell

Steve Anderson was great. He helped trouble shoot the issues of getting my bike delivered from NJ, and did everything he could to get things moving and back on track. Morton's is fantastic, would not think of going to the other two dealerships in the DC area.

Phil Space

The demo experience and the delivery experience were enjoyable, professional, educational, and fun. It is the best of my vehicle purchase experiences to date, and I would only hope that any future purchases meet the very, very high standard set by Jeff and Steve and their staff at Morton's. We always felt we were being served by a smoothly-functioning team that respected each other and their customers, existing and future. It was a pleasant and rewarding learning process about a relatively unfamiliar product we were researching, and buying if it felt right for us.

It felt great, and we bought happily.

Thanks for a great buying experience!

Jo & Scotty Schafer

Thanks for the wonderful attention that I was given at the time of my purchase. I love the bike and it meets all of my expectations.

Kelli Kernen

Morton's may be one of the largest volume BMW dealerships on the East coast but they still offer friendly, comfortable and personal experience. Stephanie is very good and I would highly recommend her and Morton's to my friends. I am very pleased with the experience. The R1200RT meets or exceeds all of my expectations.

Kevin Brennan

Here's a big Thank You to all the people who helped make the the Blue Ridge event possible. The instruction provided by Jimmy and Heather was valuable and saved my hide twice during the event itself and possibly once during the 1500 mile trip home afterward. It seemed likely that the bike would come home with damage, and I had accepted that, so it was a nice bonus to depart on Sunday with all the turn signals intact.

So many dealers today seem unconcerned with building a community of riders and do not reach out with events like the one we attended, so it was great to see you supporting the event with emergency repair and tire service. Hats off to you!

I will visit your shop on the next trip through and look forward to further explorations... ahem, XPLORations of Virginia.

Later!

Matt Noel

I want to take a minute and applaud the efforts of BMW staff and my local dealer. Just having completed the 2008 XPLOR Blue Ridge, I was reflecting on what motorcycling is all about. The event, the participants, and the hosts brought home to me all the reasons I ride a bike. Further more, it brought home all the reasons I ride a BMW. Of special note was the exceptional job done by Andrea Noe organizing the event and Laurence Kuykendall for being a gracious Host and "Master of Ceremonies".

Finally, what can one say about the staff of Morton's BMW. Their support of customers after the sale in events such as this is beyond reproach. Morton's BMW as a whole, specifically Jeff and Hannah Massey, Steve Anderson, and Dewey Keeton should all be commended for their support of this event and their support of customers all through the year.
 
Please ensure that these industry professionals receive just support in return for what they do for the BMW motorcycle family. It is their kindness and support that helps keeps me, and others, loyal to the brand.

Rob Heide

Dear Mr. Massey and all,

You have a great senior salesperson in Jeff Dunkle. After an eight year break in BMW ownership, during which I owned a Harley, I came in to check out an '04 R1150RT. Jeff spent the better part of two hours bringing me back up to speed on Beemers in general and the RT in particular...

I can't say enough about t the knowledgeability and professionalism of Jeff Dunkle, and I wouldn't hesitate to recommend your fine dealership to anyone contemplating a BMW. Thanks for a great experience -- your customers are fortunate to have such a well-regarded dealer.

David Meyer

Hi Jeff and Steve!

All I have to say about the RT can be summed up in one word... WOW! It's amazing how responsive it is. It actually handles better than my Kawi 750!!! I've been riding around all the twisty roads of Mechanicsville the last couple of days and can't tell you how impressed I am. I went through one section of Sandy Valley Road which has a few nice switchbacks, looked down, and couldn't believe I was doing 60... It was so smooth. Marcella went on a ride with me and commented that I already ride the RT with more confidence than the LT. This is definitely a better fit for me, I'm really glad we did this.

Thanks to you and Stephanie for all your assistance. And a special thanks to you for staying late on Saturday to deliver the bike!!!! This is shaping up to be a great spring and summer with my new RT. I'll come up often to visit and purchase new farkles!!!!

See you soon!

Rich

Dear Steve,

Thank you for the wonderful, courteous service you provided to us while we purchased our motorcycle this fall. We appreciate your willingness to store the bike while John was deployed. When Scott delivered the bike, he was so helpful and answered all of our questions and covered all operational aspects of the bike.

We hope that all of you at Morton's BMW enjoyed the holidays. We wish you all the best for the new year.

Sincerely,

John & Carrie Thompson

The F800 is fantastic!

I took it out today to my son's house, 200 miles on back roads and twisties, much better than my test ride. Throttle control is perfect, transmission is smooth and the drive train has no discernible backlash, as Stuart said, "they nailed it."

I'm impressed.

Thanks, guys.

Phil Space

How can we ever thank you guys enough for loaning us your demo R1200S? Without the transmission from your bike - we wouldn't be racing in this round of the MOTO-ST. You guys are awesome and we will let everyone know!
 
Tim Johnson, Sales Manager
San Jose BMW and Vespa

To your management:
 
Your tent of hospitality was a welcome oasis at VIR this past weekend. Smart to promote the marque and your company sales. The shade, drinks and snacks, chairs and tables were most appreciated. And you picked the right corner in which to locate for good track viewing. The dealers here in Greensboro and Raleigh, who shall remain nameless, were not so smart as to take this opportunity to promote customer satisfaction. Too bad; competition is high between dealers these days. Kris and Patrick answered my questions and even gave me some sunblock I'd forgotten to bring.
 
I heard from your staff of an Oct 1, 2007 "track Day" for $225. I'd like to reserve my space among those attending NOW, herewith. Please advise my how to reserve my spot and pay a deposit.
 
Thanks again.
 
Sincerely,
 
Chas F.Benz

Omigod, Omigod, Omigod.
 
Wanna do it again, wanna do it again, wanna do it again.
 
First class all the way with the hydration supplies, lunch, T-shirt, et al.
 
Thanks for putting up with me! I never thought I'd have orange peel on the tires of the RS, much less almost all the way out to the rib. Learned a lot. A few debrief items, but no negatives: just places where things could have been clearer to me/more organized on Team Pro-Motion's part. Not tonight, though: I may have to take a sedative to calm down.
 
Happy happy, joy joy.
 
Mark Byers

Dear Jeff (Massey),

Today, I had my '03 K1200RS serviced. As a BMW owner since the late 60s in Germany, I can honestly say that your Service Department needs and deserves accolades. My original appointment was scheduled for Thursday of this week. I am in TV broadcasting and much of my work is done in New York City. I was told that I needed to be in NY on Thursday and could not return to Virginia. I contacted Jan (service advisor), she immediately accommodated my request to get me into service. From the moment my bike was there until I left, I was treated like every customer would love to be treated. During my time there, Seth (assistant parts manager) assisted me in finding the right match for a tank bag. He was wonderful.

So, in a day of people losing their temper, making difficult demands on sales and service, I would just like to take this opportunity to say "Thank You." My bike will always be serviced there... and you can be assured that when it's time for me to purchase a new one, my decision is final... Morton's BMW!

Thank you again. I wish I could remember everybody's name, but I'm sure with a little investigation you can find this out. Please, Jeff, thank them for me.

Bob Cohencious

So, where do I go for service, parts, and stuff? Why, Fredericksburg, Virginia, home of Morton's BMW. I bought a used bike from them years ago, and from the helpful effort and genuine care they put into such a simple transaction, I immediately knew I would be doing business with them again.

Since those days, they have built a new and larger shop (keeping up with those infernal BMW/NA specs), but have not lost a whit of their small shop personality. The service department is large and capable. The bike selection is quite impressive, and there is just a ton of "must have" stuff in the accessory area. I've not met an unfriendly or incompetent person there since becoming a regular customer. In fact, I am in the middle of buying a new GS Adventure from them as we speak.

Sure, Morton's is a 150 mile ride each way, but I have found a route that makes it an acceptable proposition. In the end, being there is a bonus, and besides: it's another excuse for a good ride!

Just my two cents worth (and then some!),

John Blatz
Galena, Maryland

I had a terrific day on Saturday at my 1st Morton's event (and my 2nd Morton's visit). Everyone did a super job, the food was great and being a BIG WINNER was the highlight of my day!!!  THANKS!

Kevin in parts was very patient and helpful and I ended up buying a set of MotoLights from him as well as a bunch of other items. Stuart gave me an excellent lesson on the right way to install the lights, too.

I was very surprised and excited to win the one-piece BMW rain suit! What a great prize! I spoke to Patrick later and he was going to order me a suit in another size as you didn't have a Size H (huge!) in stock. 

I'll call you to say "Thanks!" in person. I appreciate Morton's/your generosity and hospitality!

Larry Cain

My wife and I were in on Saturday looking at the R 1200 RT. I was the one who was slow to take the test ride. First I wanted to thank you for what was the BEST experience I have ever had while in a dealership. If this is any indication as to what I can expect for Morton's and BMW then I know I'm making the right choice. I look forward to when I'll return for my new bike. I am in the process of selling my existing Yamaha R1. Once that is out of the way I will be back.

Once again thank you for all the assistance and patience. Barring an act of god, I will definitely be coming back for an R 1200 RT. Looking forward to becoming a proud BMW owner.

Mathew Wohlscheid

We purchased helmets and jackets today; also an oil filter and a key. We are very pleased with the professional helpful way we were taken care of today. The key works great; it just now stopped pouring rain here in southern MD and just checked it out. Thanks again for the friendly service. See you again soon.

Paul and Judy Achtellik

To all of the friendly folks at Morton's,

A BMW riding friend of mine has asked me for a couple of years to ride with him to your Dealership Open House. Saturday we did just that and had a GREAT time. Everyone was gracious and friendly; the food was delicious. The dealership is open, airy, comfortable and attractive  (good coffee too.)

I ride a Harley Davidson Fatboy, my wife rides a Harley Davidson lowrider and we have taken a couple of motorcycle vacations. We both love riding.

I thoroughly enjoyed the R1150R, its light, well balanced and very "torquey." I had not considered owning a BMW UNTIL NOW!

Great dealership, Great bikes.
Thanks,

Ron Marshall
Chester, Virginia

I thank you and your professional staff for all that you did for me as I picked up my son's BMW and drove it to Corpus Christi, TX (with a few side rides, the trip was 1892 miles/total time including rest was 41 hours and 22 minutes).

My son's BMW performed and performed, providing me safety and comfort combined with style and an intellectual aura of 'riding the elite of the elite'. But that is not why I am writing. We all know that the BMW has held the intelligent and free spirited market for decades. I write because:

From the first phone call made to you (setting up service, delivery, pickup and training), I found your leadership and personal/professional demeanor to be VERY 'gifted'. You get the job done correctly, efficiently, courteously, while making the customer know and feel that they are very important and you care (no matter how many are at your desk looking for your attention to their issues): you bring great credit to Morton's BMW.

Bottom line: I have traveled the world; met and worked with 1000s of professionals; and I rank my experience with you (thus Morton's BMW) at the very top! Thus, if I lived in your 'neck of the woods', my business would be at Morton's due to your professionalism and outstanding example of leadership!

Please give Dewey and the team my very best. Looking forward to our continuing relationship.

Lenny Shores

This is the closest thing to a perfect bike I have ever ridden. BMW really puts a lot of thought into their bikes.

The gearing is just right. Love when I am in 5th there is a 6th waiting for me and I don't feel rushed to get there. Like tall gearing. My Kawasaki Concours was such a pain here. I regularly looked for a 7th gear that wasn't there.

The seating position couldn't be better. I have had other bikes I thought this about like the Concours, but it had other issues like being too top heavy and too buzzy.

The GS power delivery is perfect (liked it better than the K1200R, but that is not my style of riding).

Love the saddlebags,at least the right one ;-) and really glad I got the topcase. Rode it to work this am and when I took off my riding clothes, helmet, it was so easy to expanded the bags and put everything away. This is the first time I could get my helmet inside a bag, got a big noggin'. Tonight when I get ready to go home will shut the bags down for riding. Cool!

Also, most "perfect" bikes isolate the engine so much I feel like I driving a car. This was actually my experience when I demo'd a K bike at Morton's about 5 years ago. I demo'd an RT at Bob's before I visited you and felt the same about it. Same goes for other touring bikes I have demo'd. But the GS gives you some feed back and I really like that.

Sound and appropriate vibration is great. The ol' cogger in me would like a bit more, but that is why I said it it is the closest thing to a perfect bike. I am sure when I take a long trip on the GS I would appreciate the vibration on the lighter side.

John Fisher

I wanted to give you a short ride report about the K1200S, now that it has 1100 miles on it.

The main thing ­ this is a wonderful bike, a great leap forward for BMW on the technology end & an absolute joy to ride.

The ESA is fantastic. Sunday, on a 300 mile ride to the mountains I used the comfort setting until the roads turned interesting. Then up to Sport. That really works. Any customer who decides against it should be tested for mental competence. I'm surprised at how comfortable the bike is. The seat really is superior. The headlights are great. Seating position works great for me. Sargent, Corbin & Motolights are going to hate this bike. No need to replace anything.

Well, except the pipe. I'm waiting for a Two Brothers to come out. I have to admit to appreciating the quiet, but like the TBR sound, power & weight savings (probably 6-8 pounds).

The bike is like 2 bikes in 1. It motors around smoothly at 2,500 rpm in 6th. But, run it up to 8-9K & it's a very different bike. The point is that it's an easy bike to ride slow & it's a stable bike going fast. This, along with the sophistication of the bike, make it hard to pin down as to what the bike is all about. Most seriously fast bikes are uncomfortable enough to encourage the rider to push hard just to avoid feeling the pain. The Ducati 916 ­ 998 bikes are the preeminent examples of this. In contrast, the K12 is like some barcolounger poking along, but is very competent in the twisties & very fast. The bike really is amazingly versatile. It's hard for me to get my head around the truth that one bike can be so sophisticated & so blazing fast & with absolute handling competence...

Mark Flynn

I can't tell you how pleased I am with my new R1150RT and the excellent customer service I was shown throughout my buying experience at your dealership. The machine is marvelous and I'm back to happily commuting on two wheels again.

From my numerous emails, spreadsheets, and phone calls, you were very patient with me, answered all my questions and worked to develop a long-term relationship that won me as your loyal customer. I had researched and called other BMW dealerships in the area and none of them came close to the level of customer service and friendliness you showed me. Where they only focused on price, you focused on all my needs. I'm looking forward to being a part of the BMW rider community you have developed at Morton's.

Charlie and I have already talked and scheduled my 600 mile service and the helmets that Scott helped me choose are excellent. Even the helmet we picked for my wife, who wasn't with me, fit her perfectly.

I really appreciate your efforts, thoroughly enjoyed the experience, and look forward to seeing you real soon.

Thank you,
Mark Mermagen

Honest description, ready when promised. Would deal with again.

WOW!! Jeff was great to deal with. Great Service AA+++++

Last weekend I attended the Square Route Rally in Maryland and had the good fortune of winning the Grand Prize donated by Morton's BMW. The BMW Airflow 2 jacket is fantastic. I want to thank you for your generous donation of this item. I feel very fortunate to have won such a valuable jacket. I know I will enjoy wearing it this summer.

Thanks again for supporting this great event.

Sincerely,
William Mara

More than the wonderful ride, however, I wanted to thank you and the rest of the Morton's staff. Everyone I met was knowledgeable, considerate, helpful, and incredibly pleasant. I could go on and on. I have dealt with a number of cycle shops (not to mention automobile dealerships) over the years, but never enjoyed the experience as I did working with you and the rest of the Morton's gang. I almost wish the 1150 needed more service so I would have an excuse to visit more often. However, since you are 70 miles from home I cannot just "drop in" to see the latest new accessory or gear you have in stock. I guess I'll have to depend on your website and the occasional service visit.

You can be sure, though, that I will recommend you to my friends in the market for a BMW. In fact, I was raving so much about Morton's to my neighbor, who's been dealing pretty much exclusively with Bob's BMW for years (1998 R1200C and before that he owned a couple of K bikes) that he wants to ride out to meet you when I come in for my 600 mile service.

Again, thanks for everything. I look forward to working with you in the years to come.

Sincerely,
Michael Stempler

Thanks a lot for your quick reply. I emailed a couple of other dealers a few weeks ago and they did not respond to me at all. Your reply means a lot and speaks well of your dealership and the kind of people you are. I am also in a customer service oriented job, so to speak, and I know how important the customer is and I am impressed.

Anyways, I will surely take the drivers safety course before I purchase the bike. I am going to try and come by in the next few weeks just to take a look and see the bikes. Thanks again for the answers to my questions. It helped me out a lot. Trust me, when I am ready to purchase the bike, it will be from your dealership!

Thanks again,
Mike Green

Thought I would sit down and do something I probably should have done many years ago. I want to take this opportunity to thank you and your staff at Morton's for the great products, service, and support that you have provided me for more than 20 years. It all started in 1978 with a BMW motorcycle from Mr. Morton

I know that if I need something, Morton's will provide me a great product at a fair price with great customer service. I know that I can trust you and your staff to recommend the right product to meet my needs. Never oversold or pressured, I always feel comfortable that I have made the right choice on what to buy based on your recommendations. I trust you completely.

To me, Morton's represents what I look for the most; great products, fair prices and great customer service. You're the first and only choice for me. Thanks once again.

Dave Tabler

P.S. Jeff, maybe I will come full circle and buy another motorcycle. After all, the last child graduates soon.

I was recently cruising Virginia's country roads on my K1200LT, listening to a Miles Davis recording. I owe this peaceful moment to Morton's BMW.

From the time I expressed interest in the BMW riding experience, Steve Anderson was there to assist me with a demonstration ride on any model in your line. This personalized attention continues today. Owner Jeff Massey is always available to lend a hand. Before riding away on my new BMW, I had the pleasure of meeting Service Manager Charlie Hecker. Pat Crawley and Seth Parelman know parts and their applications. Julie is ever willing to help with Morton's wide variety of BMW riding gear. After the 600 mile ride in check, Dewey reviewed with me each point of the service, offering suggestions and advice for my next few thousand miles.

The knowledge, experience, and attitudes of the people at Morton's BMW provide me considerable confidence in your product. I will surely enjoy my BMW knowing I have Morton's BMW to support me.

I thank Morton's BMW and BMW of North America for these experiences. I look forward to many more.

Sincerely,
Bob Dominick

I just wanted to take a moment to thank you so much for making the purchase of my first motorcycle as pleasant as it could possibly be. I have been dreaming of the day I would buy my first bike for as long as I can remember, and I am so happy that I was able to share this experience with Morton's BMW. My wife Beverly, my son Joshua, and I had such a pleasant experience. We both had such wonderful things to say about how everyone we met took the time to make us feel welcome and like old friends. I wish more businesses would adopt this attitude.

Again, thanks for everything.

Stuart MacKenzie