April 14-15, 2006 / Spring Open House Extravaganza

It was one for the books!

Our spring 2006 Open House set new records for attendance and activity! From the incomparable Helge Pedersen presentation on Friday evening to the awarding of door prizes on Saturday afternoon, we had so much going on you had a real challenge to do it all!

FRIDAY, APRIL 14, 2006

Before the Friday presentation by Helge Pedersen, customers lined up for food at the buffet table.

Approximately 150 people came to see the "Best of World Touring" presentation.

Pedersen provided awesome images and entertaining narration to the large crowd. Morton's BMW was proud to present the entire evening to its guests free of charge.

At intermission, Helge Pedersen chats with guests.

Pedersen and Morton's BMW owner Jeff Massey (center) congratulate John House for winning an autographed copy of Helge's book, 10 Years on Two Wheels.

Stacy and Steve Huff (in tan shirts) explain the mission of Wheels 2 Africa, a charity Morton's BMW supports, to the evening's guests.

SATURDAY, APRIL 15, 2006

MSF instructor, police officer, and Morton's volunteer Tom Overman (red hat) gives demo riders a pre-ride briefing. Tom has been leading our group demo rides for years, and this year partnered with fellow MSF instructors Scott Olsen and Jack Heric to provide a safe, fun ride for our guests.

 

The good folks at Chik-fil-A were on hand, passing out free breakfast bites and coupons for their restaurant at Southpoint II.

  

Attendees sign up for free lunch and door prize tickets at the registration table.

 

Dale Coyner (left), author of the newly revised Motorcycle Journeys Through the Appalachians, makes a sale.

 

Early arrivals for the vintage bike judging line up.

Morton's tech Phil Kelly and Motolights rep Roger Sinclair install a set of Motolights on a customer's K1200LT.

Saleswoman Stephanie Acheson discusses F650GS features with a father and daughter.

The all new R1200GS Adventure drew a crowd all day. Our entire 2006 allocation was sold out months ago.

Some sport bike riders found the luxurious K1200LT a bit more appealing than they expected.

Tom Bartlett (Western Power Sports) was on hand to showcase the Air Hawk seat cushion.

Karilea Rhea (Olympia Moto Sports) outfits a husband and wife with matching AST jackets. The high visability yellow color is a real attention getter!

Among the mountain of accessories to explore was an impressive selection of helmets -- like the Arais shown here.

"Ropes" the Magician entertained kids with balloon creations -- a knight's sword, in this case -- and other magic feats.

Local recording artists the Dixie Power Trio provided New Orleans style zydeco music during the afternoon.

World traveler Helge Pedersen conducted two well-attended seminars, this one on proper packing techniques and another introductory lesson on GPS units.

Morton's BMW emptied out its warehouse of used parts and did a good business with those looking for real bargains.

The flea market midway was active most of the day, and the weather was even perfect for working on your tan!

Customers were encouraged to bring their unwanted parts, riding gear, and any other bike-related stuff and do some business themselves -- at no cost.

Our open houses are always a good place to see old friends. Here, longtime BMWBMW members Linda Rookard, Bill Shaw, and Joe Grant catch up.

And here, Jim Swisher, his dad Dave Swisher (1.3 million BMW miles and counting!), and Murray Loy pose for a group shot. Dave has been recognized by BMW as attaining the highest total mileage on BMW motorcycles in the world.

Morton's BMW had so many items on sale, we set up a tent outside to hold the overflow.

While some guests focused on the vintage iron...

...others enjoyed checking out the variety of bikes and license plates in the parking lot. This R1200ST was ridden here from Arizona for the open house!

It's always fun to check out the stickers on GS models -- this R1150GS includes souvenirs from Alaska and Labrador!

Parked motorcycles even spilled out into neighboring shopping area parking lots.

We even had dessert! The wonderful staff of Rita's Italian Ice passed out delicious mango ice all afternoon -- free!

Lisa Barnhill was the lucky winner of a ladies Club jacket, here presented by Morton's BMW owner Jeff Massey.

Peoples' Choice vintage bike award winner Roger Dickerson was the overwhelming victor for his 1961 R50/2. For his efforts, he took home the gorgeous new BMW R90S history book by Ian Fallon.

Richmond BMW Riders president Rusty Gross was Saturday's 10 Years on Two Wheels book winner, here congratulated by Helge Pedersen.

The grand prize winner took home a beautiful BMW leather Club jacket, but we forgot to write her name down! If you know this person -- or if you ARE this person -- let us know so we can correct the caption.

 We'd like to thank our great crew of volunteers for making this event possible:

Jack Heric, Massaponax High School Girls' Soccer Team, Scott Mersiowsky, Allison Mullins, Scott Olsen, Tom Overman, Rich Phillips, David Swisher, Jim Swisher, Jennifer Talken-Spaulding, Kirsten Talken-Spaulding.

Plus special guests and product reps:

Dan Bard (Great Roads, Great Rides); Tom Bartlett (Western Power Sports); Matt Brown (Helmet House); Chick-fil-A; Dale Coyner (Motorcycle Journeys Through the Appalachians); Art Crow Catering; Steve and Stacy Huff (Wheels 2 Africa); Helge Pedersen (Globe Riders); Roger Sinclair (Motolights); Nat Wilder (Tucker-Rocky); Karilea and Kevin Rhea (Olympia Moto Sports); Parts Unlimited; Rita's Italian Ice; "Ropes" the Magician.

 Major door prizes (and donors) included:

BMW Leather Club Jacket (Morton's BMW Motorcycles)

BMW Women's Club Jacket (Morton's BMW Motorcycles)

BMW Transition Boots (Morton's BMW Motorcycles)

10 Years on Two Wheels Book (Helge Pedersen)

BMW R90S Book / Vintage Peoples' Choice winner (Whitehorse Press)

Olympia Air Glide Jacket (Olympia Moto Sports)

Air Hawk Seat Cushion (Western Power Sports)

 Other Door Prizes (and donors; Morton's BMW unless otherwise specified) included:

BMW Boxer Cup rain jacket; Morton's BMW t-shirts; Cortech Tech jacket (Helmet House); Arai CD holder (Western Power Sports); helmet bag; rally pack; Battery Tender bobblehead (Western Power Sports); Kryptonite cable lock; disk lock reminder cable; Plexus spray polish; Icon Stealth glove (Parts Unlimited); ADV Sport Mesh jacket (Parts Unlimited); Nolan N42 helmet (Parts Unlimited); Michelin polo shirt; Michelin t-shirt; Michelin hats; Michelin tie-down straps; Best in Tent Camping book (Menasha Ridge Press); BMW R100RS book (Whitehorse Press); Ride Guide book (Whitehorse Press); Michelin bobblehead; Shoei shirt.


© 2006 Morton's BMW