Starting the day off bright and early, volunteer David Jones (right) goes over the controls with a demo rider.

Volunteer Tom Overman (right) chats about the demo route with a customer trying out an R1200GS.

Demo riders head out for their 26 mile test loop. The demo program included almost every model currently available, including the new R1200R and the limited edition HP2.

While David Jones reviews the K1200LT with one rider, another rider waits on the new R1200R.

Volunteer Rich Phillips (in red shirt) registers attendees while another customer looks over the door prizes.

Craig Bennett, Gerbing's Heated Clothing, explains the features of a vest to a customer.

There was a huge selection of riding gear on sale inside and outside the building. Here, David Moore and Jim Swisher look through some Olympia jackets.

Shoppers get their purchase rung up by volunteer Scott Mersiowsky in the Morton's BMW apparel tent.

BMWBMW newsletter editor Bob Steele (left) and Patrick O'Connor check out a cherry used 2004 R1150GS Adventure.

Steve Huff, Wheels2Africa founder, talks about health care problems and solutions with a Morton's customer.

Part time bike salesman Don Graling chats with long-time customer Edgardo Chavez.

Bargain-seekers check out some of the many helmets on sale.

Genna "Gadget Guy" Kim (right) shows his custom-made gadget mounts to Iron Butt veteran Bill Shaw.

Trying out the "drunk goggles" was a popular pasttime. They simulate being impaired, making it difficult to drive or -- in this case -- even walk.

After trying to walk a straight line, participants were then asked to ride an adult tricycle through a cone course. They were timed and the winner -- Wayne Wilkinson -- won a "World's Fastest Indian" DVD.

Western Power Sports rep Tom Bartlett talks about Airhawk seat cushions.

MotoDiscovery's Bruce Anker (right) held a seminar on the upcoming Morton's BMW custom Mexico tour.

Doug Grosjean, author of the just-released Wheels, gave a seminar and reading for a number of attendees. Wheels records the bonding between Grosjean and his son Jean Luc over the course of many motorcycle rides. Grosjean also sold autographed copies of the book, which Morton's is proud to carry.

Service manager Stuart Beatson led a tech session explaining the CANBus electronic system.

Getting into the spirit of the occasion, Morton's bookkeeper Hannah Massey sports a roundel on her cheek.

Though neither is actually German, Mayo Carter and Delphine Gowin display the finest in Oktoberfest attire.

The all new R1200R drew a lot of attention, both in the demo fleet and on the showroom floor.

Chris Keady's wife Maria picked up the GS DVD prize for him.

Charles Sturdevant won a book on tent camping.

Cathy Hopfinger won an Airhawk seat cushion, courtesy of Western Power Sports.

Jeff Neal won some Gerbing's Classic golves, just in time for cooler weather.

Dan Burton picked up a Scorpion helmet from Morton's owner Jeff Massey.

Rick Berggraff took home a pair of BMW Atlantis gloves.

Sue Corcoran picked up a $300 Motolights gift certificate, courtesy of Motolights.

Scott Dougall was the winner of a BMW Boxer Cup rain jacket.

Larry Cain took home a BMW one-piece rain suit.

The grand prize winner, Mark Byers, won a BMW Club Jacket.