Ride for Kids honors Morton's BMW!

Richmond's Roy Fisher presents Jeff Massey with a plaque to honor Morton's BMW for the fundraising prowess of our customers in the 2011 Ride for Kids. The next Ride for Kids is set for June 3, 2012, and we encourage all riders to join in the effort. Registration forms and brochures are available at Morton's BMW, and you can see more details HERE.

 

2007 Gerbing's #1 Dealership in the Entire U.S.! Not only were we once again the top selling Gerbing's dealership on the East Coast, we were the #1 dealership in the entire country! Since we sell more Gerbing's Heated Clothing than any other dealership in the U.S., it stands to reason we're the best place to get yours. Talk to any of our trained apparel specialists, or just ask any of us who ride in Gerbing's gear -- it's the best! 2006 Top Ten Dealer! In 2006, Morton's BMW Motorcycles reached new heights. In addition to being the top-selling BMW dealer in the mid-Atlantic region, we sold more new bikes than anyone from Manhattan to Daytona and east of California! With yet another increase in sales, we ended up the year in 7th place nationally! 2006 Top Ten CSI! Once again, Morton's BMW finished in the top ten for customer satisfaction nationwide! We work hard to keep you happy, and our overall Customer Satisfaction Index (CSI) of 97.1% shows we're doing well. Don't worry, though -- we'll keep working even harder for you every day. 2006 Top Ten in Apparel! When you need the best riding gear, come see us. We were one of the top ten dealers in BMW apparel sales in 2006, testament to our knowledgable accessories staff. They know what will keep you safe, comfortable, and stylish, too! 2006 Gerbing's Award! Anyone who rides year-round knows the value of Gerbing's Heated Clothing, and our staff is no exception. It's a real honor, then, to be awarded the #1 ranking in the eastern region and the #6 ranking nationwide. We're pleased to be so successful with a product we use ourselves. Above: Seth Parelman (left), assistant parts manager; Patrick Crawley, parts manager; Jeff Massey, dealer principal; Craig Bennett, Gerbing's Eastern Region manager; Patricia Verden, certified apparel specialist.

2005 Top Ten Dealer! Once again, Morton's BMW has been honored as one of the top ten BMW dealers in the United States for new bike sales. We recorded an increase of 18% in our sales, while nationwide BMW sales were about the same as 2004. Tops in Customer Satisfaction! But it gets better; we also finished in the Top Ten for Customer Satisfaction nationwide -- including finishing #1 in the Washington area -- so you know we do more than push bikes out the door. We listen to what you tell us and we try to make every aspect of the motorcycle experience fun for you. These ratings come from interviews with our customers -- and our competitors' customers!  Parts Department Brings Home Awards! BMW Motorrad USA announced at its 2006 national dealer meeting in New York that Morton's BMW finished in the top ten nationwide in overall parts & accessories sales, apparel sales, and motorcycle accessories sales. This marks a great achievement for our staff of highly trained specialists, and shows you have a great resource here for BMW accessories.

BMW Honors Morton's BMW Motorcycles as Top Five Performer! At the annual dealer meeting in Asheville, NC, in December 2004, BMW Motorrad USA presented awards to five retailers in the United States for their outstanding combination of sales, service, and customer satisfaction. Morton's BMW Motorcycles was honored to receive this distinctive and prestigious award, and was the only dealer east of California to be so honored. The award is the highest honor the company gives to its dealer network. The other four dealers receiving the award are located in California and the state of Washington.

Morton's BMW 2005 MotoGuide Wins Gold Medal! The 2005 MotoGuide catalog of products and services produced for Morton's BMW (and several other leading BMW dealers) recently captured a Gold Award for its design, content, and customer service. If you're on our mailing list, you got one in the spring; if not, pick one up at our store and see what all the excitement is about!

2004 Top Ten Dealer! Morton's BMW Motorcycles was honored to be among the top ten dealers for new bike sales in the United States for 2004. We thank our loyal and expanding customer base, who have come to appreciate the high level of personal service we offer.