Virginia motorcycle dealer, Morton's BMW Motorcycles, BMW, Virginia, BMW Apparel, BMW Parts, BMW Accessories, BMW Service

New month, new incentives!

What better time to buy than the summer?

BMW is making it easier with incentives on some great models, like the K 1200 LT and the 2010 G 650 GS! Check our New Bikes page for all the details!

Need summer gear?

Get it NOW at Morton's and get a FREE gift card, too!

See the Parts page for details!

Thinking about a 2011 BMW?

Let us order one for you!

Contact our sales department and let us configure a 2011 for you. Be among the first to get the hot new models!

BMW Partners with USA Olympic Team!

On July 26, BMW of North America announced a new partnership with Team USA and, more specifically, the swimming, track and field, bobsled and skeleton, and speed skating groups, to provide multimillion dollars of assistance to the teams.

BMW will open its design and engineering centers to assist the USA Olymic team members, plus provide mobility services and other assistance through the 2016 Games.

To show our support of Team USA, and in conjunction with BMW dealerships across the country, we're hanging a banner in the showroom.

This changes everything.
The incredible S 1000 RR is IN STOCK at Morton's BMW! With more power and more technical innovations than any other liter superbike and a price tag starting at just $14,295, this bike will change the way you think about BMW and, for that matter, sportbikes. And, just so you know, Morton's does not add any additional freight or prep fees to the S 1000 RR or any other bike we sell. We add a $99 processing fee plus whatever state tax and tag fees apply and that's it. No surprises, no hidden fees at Morton's BMW! See the S 1000 RR today at Morton's!

Travel abroad on a BMW with Edelweiss!

Next time you want to plan a motorcycle trip overseas or in North America, let us sign you up for one of Edelweiss' industry-leading excursions!

Click on the logo to see their program of motorcycle tours.

BMW Introduces Roadside iPhone App

BMW Motorrad USA has introduced a personalized iPhone application for its BMW Motorrad USA Roadside Assistance service in the United States. BMW Motorrad USA Roadside Assistance comes standard for three years with every new BMW Motorcycle purchase.

The free iPhone application, developed in partnership with Allstate Roadside Services, may be customized by BMW Motorcycle Riders and includes advanced functionality to enhance the overall BMW Motorrad ownership experience.

Key features of the new application include:

Compatibility with any registered BMW Motorrad model in the United States (models from 1981 onward).
Expedited handling of BMW Motorrad USA Roadside Assistance requests.
Automatic sharing of GPS location and motorcycle details (color, model, etc.) between the BMW Motorrad USA Roadside Assistance call center and the Motorcycle rider.
Direct telephone access to BMW contact information, including authorized BMW Motorrad Dealers, BMW Motorrad Customer Relations, and of course BMW Motorrad USA Roadside Assistance.

“BMW Motorcycle riders appreciate the best technology on their bikes," said Jorge Soriano, BMW Motorcycle Aftersales Manager. "This App compliments the innovation that is put into every BMW Motorcycle produced.”

After downloading the application, BMW motorcycle owners can access a number of custom settings so their motorcycle(s) are properly managed in the application. Currently, up to four BMW motorcycles may be imported to a single installation of the application. Each bike may be nicknamed, a unique photo may be associated to each bike, and the Vehicle Identification Number and color of each are also stored by the application.

The BMW Roadside Assistance app is available on iTunes.

FREE SHIPPING ON SIDI BOOTS!

We stock the SIDI Vertigo Rain, Canyon Deluxe, and Discovery Rain boots, but we can get any model you want. Check with our Parts & Accessories department and get yourself a pair of SIDIs today!