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We are proud to announce we are now a booking agent for Edelweiss Bike Travel! Next time you want to plan a motorcycle trip overseas or in North America, let us sign you up for one of Edelweiss' industry-leading excursions! Click on the logo to see their program of motorcycle tours. |
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On Saturday, February 27, we will be proud to once again host a meeting of the oldest women's motorcycle club in the country, the Motor Maids. Gathering at Morton's at 2 pm, these women will hear a presentation about legal issues confronting motorcyclists, and then our staff will give a seminar on the selection and proper fitment of heated clothing. Any women who are members of the Motor Maids or would like to find out more about them, should feel free to attend. For Motor Maids info, contact Dianne Gardner, 804-526-8596, dgardgo@aol.com, or visit their website. |
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Whether you're a track day veteran or thinking about trying it for the first time, you'll benefit from this session! Starting at 11 am, service manager and CLASS instructor Stuart Beatson and our accessories staff will give you the lowdown on what you need to know for a successful track day. From getting your bike ready to wearing the proper gear, we'll answer all your questions. Come join us for this excellent primer on having a safe and fun experience, whether you go to one of our track days or someone else's. |
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Saturday, April 10 brings members of the BMW Bikers of Metropolitan Washington to Morton's for their monthly club meeting. Check out this large regional club and see what they're up to. Better yet, come to the meeting and find out in person! | |
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Make plans now to attend the biggest and best BMW open house in the mid-Atlantic! Others may try, but nothing compares to our open houses! Join hundreds of motorcycle enthusiasts at Morton's on Saturday, April 17, and enjoy great deals, demo rides on all the new bikes -- including the S 1000 RR! -- music, BBQ, and more, PLUS bring your unwanted parts, accessories, apparel, whatever, and set up in our parking lot flea market! All FREE to our valued customers! There's more to come, so stay tuned for additional info. |
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About 25 S 1000 RR enthusiasts turned out for an evening with Nate Kern and the new bike on Saturday, February 20. Nate gave a really solid presentation of the new technical features of the bike, explaining how and why BMW designed it the way they did. After the presentation, attendees had the chance to speak directly to Nate, our drag racer Domonic Anderson, service manager Stuart Beatson, and other Morton's staffers about the bike and its applications. And there was plenty of pizza for everyone! |
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What could be better in the middle of winter, we asked, than a motorcycle rally? Given the usual January weather, we decided to hold a "rally" inside, and a couple hundred riders and friends decided to join us. In addition to some great sales on apparel and accessories, we offered up our our annual chili cook-off, featuring recipes from staff members and the pros at Hard Times Cafe. The audience favorite turned out to be produced by Kevin and Amanda Carmody. Kevin is one of our certified Master Technicians, and it appears he can fix more than just bikes! After warming up with chili, 50-60 attendees enjoyed a terrific presentation by one of the three American riders who captured the BMW GS Trophy in Tunisia in 2008. Jason Adams, who teamed up with Jim Stoddard and Brad Hendry to represent the USA in the competition, showed photos and told stories about his adventure. Thanks to everyone, including Jason, for coming and making this mid-winter event so successful! |
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As a tribute to our troops, we had the very special red, white, and blue Motosport S 1000 RR -- the only one in the U.S. -- on display Wednesday and Thursday, Nov 11 & 12. Active military with ID got a special DVD and brochure FREE as a sign of our appreciation! Pictured at left, Charlottesville's Steve Fox, who gave us our first S 1000 RR deposit, sits on the Motosport bike, the same color he's getting. |
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David White finished the Virginia Hare Scrambles season at the Pipsico Boy Scout Reservation race near Surry, Virginia, on Sunday, November 8. With the Senior A championship already in hand, David nonetheless rode hard, leading most of the race. On the final lap, his front wheel got tangled in a root, then he ran out of gas with only a mile or so left. He finished 6th for the race, his first non-podium finish in the last nine races. He completed the season with a remarkable 7 wins out of 14 races, and captured his 8th state championship. Way to go, champ! |
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This year's Oktoberfest celebration is shaping up as one of the best we've ever had! In addition to the usual -- demo rides on all the new bikes, fantastic door prizes, free German lunch to the first 500, and much more -- we'll also have: - Sport Bike Night at Hard Times Cafe Friday evening, plus our incrdible Oktoberfest open house on SaturdaY! - S 1000 RR display featuring our own ASRA Pro Thunderbike national champion Nate Kern! - Suspension seminar and FREE setup of your BMW suspension just for you! - Incredible windshield durability demonstrations by reps from ZTechnic! - All the new design Gerbing's Heated Clothing, just in time for cooler weather! And much more, all FREE! Keep checking here for all the details! |
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Morton's BMW joined hundreds of Land Rover enthusiasts at perhaps the closest thing to a four--wheeled GS rally. The Rovers Owners Association of Virginia (ROAV) sponsored the largerst Rover gatherng in North America, and we were there to show off BMWs! | |
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David White did it again, grabbing his fourth win in a row and increasing his points lead in Virginia Championship Hare Scrambles Series action. Photo courtesy Cathy White. |
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David White took home another 1st place trophy on Sunday, September 6, at the Virginia Championship Hare Scrambles Series at Rocky Mount, Virginia. With this victory, David moves into the points lead for the Senior A division going into the next race, Chestnut Mountain, at Martinsville, on September 20. Come join us as we cheer David and BMW on to another victory! For complete schedule and results, go to http://www.vchss.org. |
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The Virginia Championship Hare Scrambles Series continued on Sunday, August 30 at Sandy Bottom, and David White piloted the Morton's BMW G450X to its second straight win (three wins in the last four races!) and fourth straight podium! He is now just two points from first place! Next up is the Wild Woody at Rocky Mount, Virginia, on September 6. Come join fans like Louisa's Jennifer Barlow (holding umbrella) to cheer David on towards a championship! For complete schedule and results, go to http://www.vchss.org. |
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Come the the sixth annual Horizons Unlimited USA East Travellers Meeting at the Ironhorse Lodge and Campgroun in Stecoah, NC. Each year, world travellers and wannabees gather to meet, talk, see presentations, hang out, compare notes, and go for rides. If you've ever wondered what it's like to ride solo around the world, or spend the night in a yurt, or cross the USA only on dirt roads, this is the place to find out! For all the details, click on the graphic at left or go to: http://www.horizonsunlimited.com/meetings/USAEast2009 |
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David White returned to action on the Morton's BMW G 450 X on Sunday, August 16 with another victory in Virginia Hare Scrambles! After a mid-summer break, the Virginia Championship Hare Scrambles Season resumed near Martinsville, Virginia and, despite a last place start, David pulled ahead and held on for the win. It was his second win this season and third podium finish in a row. | |
"Every one of the instructors was there for as much one-on-one as anyone could possibly expect. Twice, an instructor led me around one lap then followed me for one or two more. We pulled into pit road and they then coached me on places where I could improve my technique." |
It was another banner CLASS event with Reg Pridmore at VIR! Comments from riders attending the training sssions included: "Amazing. Absolutely amazing. I learned a lot and had a blast. I have no chicken strips on the right side of the bike..." "In all, it was an excellent day. There was plenty of riding time and great instructors. The opportunity to follow Reg and Stuart and get good constructive criticism on the spot was invaluable. Figuring out the capabilities of the GS really made me happy. I still have the grin that I had yesterday when I left the track." "CLASS was a BLAST! learned so much from one day with Reg and his staff." "I have to give a big 'Thank you' to Morton's... If you have the chance to attend CLASS, do so! It's $395 well-spent." "I'm back from VIR and all I can say is FANTASTIC!!It would be hard for me to overstate how much I learned and how much fun I had. On a scale from one to ten, I think this class was a 10.5!" |
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David White was off like a shot at the start of the Race for Vision on Sunday, June 14, in King George. On a hot day and on a brutal course, David led early then fell back when anothr rider crashed in front of him, blocking his path. He fought back to capture third place, for his second podium in as many weeks. The Virginia Hare Scrambles folks will now take a break until August 16. Come August, we'll be back in the hunt for another championship for David and for Morton's BMW. |
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David White took first place in the Tidewater 100 Senior A division on Sunday, June 7 at Ivor, Virginia. After a tough start, David took the lead on lap 2, then battled with points leader Eric Hytinen all the way to the end. Hytinen led laps 3 and 4, then David regained the lead and finished a commanding 26 seconds ahead of Hytinen. This was our first win of the season, and looks to be BMW's first win ever in Virginia Hare Scrambles competition. For all the race details, go to http://vchss.org. |
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Nate Kern (top) rode his Morton's BMW-sponsored R1200S to a very close second in CCS ThunderBike and third in Michelin Pro ThunderBike. Steve Kennedy guided his F800ST to fourth place in Lightweight SuperSport, and fifth place in both Lightweight GP and Lightweight SuperBike competition. Nate also took time to honor wounded veterans of the fighting in Iraq and Afghanistan on Sunday. A group of them was transported from Walter Reed Army Medical Center to watch the races, and Nate and the Morton's crew spent time with them during the Sunday raceing. |
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David White was back aboard the Morton's BMW G450X at Reddy Hole, outside Surry, Virginia. While he ran as high as second, he finished in fifth place and ninth place in the overall standings with another ten races to go. For all the race details, go to http://vchss.org and look for race #5 on the schedule. |
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David White, a seven-time hare scrambles champion in Virginia, continues his efforts aboard the Morton's BMW G450X in the Virginia Championship Hare Scrambles series. In the May 3 race near Martinsville, he slogged his way to an eighth place finish. While leading the race, he impacted a tree and went down, re-injuring his back. He managed to bring it home on a tough, wet, muddy day. | |
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David White had another challenging day of hare scrambles on Sunday, April 19. He quickly made his way to the front of the pack, and was leading the race by about ten seconds when he ran out of fuel on the last lap. A disappointing finish to be sure, but we're confident that, once we get a few kinks worked out, we'll be seeing him on the podium. Check back for more info on a group ride to the event, or get event details HERE. |
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Once again, a big crowd (around 600-650 people) flocked to Morton's for the biggest BMW open house in the mid-Atlantic. They were rewarded with perfect weather, great food, demo rides on ALL the new bikes, fantastic door prizes -- including a $1399 GPS unit -- and a Habitat for Humanity poker run. To see some photos from the open house, click on the picture at left. And make plans now for our annual Oktoberfest celebration on Saturday, October 10! |
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David White debuted the G450X against a large field of competitors at Oak Ridge Estates in Arrington, Virginia. In the first lap, he moved from near the back of the pack in his class to second place, and held that position until injuring his back on a jump. The bike performed well, and he had a good chance of victory, so we'll remain hopeful for the next race on April 19. | |
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Kevin Hagerty, tour leader for MotoQuest Tours, a subsidiary of Alaska Rider Motorcycle Tours and Rentals, joined us for an insightful presentation on touring Alaska and numerous other parts of the world. The 15 or so people who attended enjoyed some reindeer sausage and other treats from the Last Frontier as they watched video presentations and participated in the Q&A. At least 1/3 of the group is actively planning a trip to Alaska this year, so the information and contacts should prove worthwhile. Thanks, Kevin! |
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Members of the BMW Bikers of Metropolitan Washington gathered at Morton's on Saturday, March 14 for their monthly meeting. In addition to all the normal activities and our presentations about the latest Morton's BMW goings-on, the club surprised owner Jeff Massey and his wife Hannah with a cake to celebrate their wedding anniversary. March is also the 30th anniversary of Jeff and his brother Bob buying the business from their uncle William Morton. BMWBMW president Tina Fraembs presents Jeff and Hannah with the cake. |
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Customers came by from noon to 5 pm to taste a half dozen chili recipes prepared by our our staff. After sampling the concoctions, votes were cast for the favorite dish. Winning by just one vote was Apparel Specialist Patricia Verden with her chicken chili. Service Advisor and Certified Technician Jan Callahan was a close second with her version of a chili her husband makes. Congrats to both, and thanks to all who cooked, ate, cleaned up, and just enjoyed the day! |
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On Sunday, March 1, Morton's BMW Motorcycles welcomed members of the Virginia chapter of Motor Maids, Inc. for their monthly meeting and some excellent presentations. At left, our apparel specialist Patricia Verden talks to the group about Gerbing's heated gear and how to stay warm and toasty on cold rides. In addition, Liz Sorrell of the Tom McGrath Law Firm discussed insurance and legal issues with the group. |
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Saturday, October 11 brought hundreds of BMW riders and enthusiasts from all over to Morton's BMW. They enjoyed demo rides on a full range of bikes, including the new F650GS and F800GS; fabulous door prizes; great deals on accessories and apparel; a FREE German lunch; and much more! |
 F800 riders and enthusiasts from
all over the eastern half of the U.S. gathered in Buchanan, Virginia
for the first-ever F800 rally. Riders from as far away as Florida
and Illinois were on hand, and Morton's BMW was proud to be a
sponsor and door prize donor for the event. |
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We had a great time on July 31, starting with a reception and buffet at Morton's, then riding to the theatre for the movie. Remember, the TV series will be shown on Fox Reality channel starting on August 2, so watch it or TIVO it to join the fun! |
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Hundreds of riders and enthusiasts joined us for the biggest BMW open house in the mid-Atlantic region! They enjoyed live music, demo rides, free BBQ chicken lunch, vendors, great door prizes, and much more! |
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| Saturday, March 15 brought the BMW Bikers of Metropolitan Washington to Fredericksburg for their monthly meeting at Morton's. We're more than happy to welcome this great regional club to our shop, and around 50-60 people showed up. Dealer principal Jeff Massey spoke to the group about our racing efforts at Daytona (above right), and then showed off the R1200S we built for Richard Cooper to race (above left). During the meeting, well known BMW racer Nate Kern, whom we are also supporting, called in to say hello and wish the club his best. BMWBMW has been a major support group for Nate's racing career with BMW. | |
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Courtland High School marketing instructor Jenee Pins brought her students to Morton's BMW to learn about the history of BMW, the history of Morton's, and how we market motorcycles. The class will break up into teams and take a couple of months to design an advertising/marketing campaign for us. We'll select the winning team in March and, with any luck, their project will become a new campaign for us! We're excited to work with this great group of students and look forward to their work. In the picture at left, sales & marketing manager Steve Anderson talks to them about BMW advertising. |
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On November 9, eight of rode to BMW's Performance Driving Center in Spartanburg, South Carolina, for some first class training in off-road technique. I was a three day weekend event all about having fun, getting dirty, and learning how to do things with a GS most people can't even imagine! Click on the photo for Steve's report! |
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Once again, Morton's BMW was the place to be for fall fun. Our 2007 Oktoberfest celebration set new records for attendance and sheer riding pleasure! |
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Our final track day for 2007 was a huge success, as about 40 Morton's BMW riders filled the track at Virginia International Raceway for training with Team Pro-Motion and Nate Kern. The weather was perfect, the track was superb, and a very good time was had by all. For just $225, riders experienced a full day or fun, including track school, lunch, a free gift from Morton's BMW, and expert teachers, including our own Stuart Beatson, Team Pro-Motion, and Nate! |
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In March, Morton's hosted the BMW Bikers of Metropolitan Washington , one of the largest regional BMW clubs in the country. Sales manager Steve Anderson gave a presentation on the just-completed Morton's BMW Tour of Mexico. |
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Morton's BMW Motorcycles provided the bike and the location for a model's photo shoot recently. Photographer Bill Brittain, model Carrie Miller, and stylist Jasmine Ibrahim fought off bitter cold to collaborate on a series of portfolio shots. We were happy to provide a bright yellow K1200R and a bit of our parking lot for the project. Photo © 2007 Brittain Photo Graphics |
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| Dozens of riders and fans showed up on Saturday, July 1, to meet racing legend Reg Pridmore. Reg, who rode the legendary R90S to the AMA Superbike title in 1976 (one of his three such titles), kept people entertained with stories of his many racing successes, his CLASS riding school, and performance riding in general. On display were a pair of Hondas Reg uses in his sessions, a CBR1000RR and a CBR600RR, both set up beautifully for track use. |
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Despite almost constant rain, some 100 or so hardy souls made it to the Blue Grass Book Bank benefit campout in Blue Grass, Virginia. They were treated to good camaraderie, excellent music, and some rather damp memories to embellish and share.
It's not always this rainy... |
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Rally participants listen as Stuart explains the design of BMW suspensions and how to set a bike's shocks and springs for maximum benefit. Photo courtesy of Jim Bade. |
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The Silk Riders -- named for their tour last year following Marco Polo's "Silk Road" from Italy to China -- prepare to leave Morton's BMW. Check out their journeys at http://www.worldbybike.com. From left, Joanne Morgan, Morton's BMW owner Jeff Massey, sales & marketing manager Steve Anderson, Roger Clausen, Gareth Morgan, and Dave Wallace. |
It was one for the books!Our spring 2006 Open House set new records for attendance and activity! From the incomparable Helge Pedersen presentation on Friday evening to the awarding of door prizes on Saturday afternoon, we had so much going on you had a real challenge to do it all! |
October 15 was a spectacular day of fun for the whole family!Between 650 and 700 riders of all types of bikes showed up for the 2005 Oktoberfest at Morton's BMW Motorcycles. On a perfect fall day, they enjoyed free German luncheon, live music, incredible door prizes, discounts on everything in the house, vendors, a book signing, and much more! Given the number of people who show, maybe we should stop calling these open houses and call them what they are -- BMW rallies! If you were here, you understand; if not, you missed a heck of a party!
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| In October 2005, the staff of Morton's BMW plus some family and friends made a luncheon journey to Peaks of Otter Lodge on the Blue Ridge Parkway. The ride was our way of honoring Graham Jackson Fling, one of our motorcycle technicians, who passed away too soon in September. Graham's wife Linda joined us for what turned out to be a cool, foggy, and then rainy 300+ mile ride, but we all enjoyed the trip and the camaraderie. |
| Front row: Steve Anderson, Stuart Beatson, Sandra Beatson, Gerri Schilling. Middle row: Jeff Dunkle, Scott Arnold, Linda Fling, Kristine Keesecker, Andrew Beale, Kenn Keesecker. Back row: Jeff Massey, Carrie Seabrook, Sabrina Kulynych, Hannah Massey, Elyce Wieland, Stephanie Acheson, Pat Crawley. |
| It was a partly sunny, but rain-free, Sunday when 28 of us went on a 140+ mile ride through the rolling Piedmont of central Virginia. Starting at Morton's BMW, we headed southwest to Louisa, then north to Madison, where we stopped for a BBQ lunch at the Pig & Steak. After lunch, we rolled north to Sperryville, then east to Flint Hill and environs, before turning south to Bealeton and the Flying Circus. |
