Ongoing / AMA-BMW National Adventure Riding Series

Check out the American Motorcyclist Association adventure riding series, now sponsored by BMW Motorrad USA! With events planned all across the country, and designed for motorcycles from small dirtbikes to BMW GS series, you'll find something here to like! Click on the graphic at left for more info.

May 30-June 1, 2008 / Square Route Rally

Come to the annual Square Route Rally, hosted by the BMW Bikers of Metropolitan Washington in scenic Thurmont, Maryland. One of the older BMW rallies in the U.S., this is a great opportunity to see some old friends, make some new ones, attend a seminar, go for a scavenger hunt ride, or just relax.

June 7, 2008 / Ride to Nationals Stadium

If you're a baseball fan, you won't want to miss this! We'll ride up to DC, meet up with riders from other dealerships, take a guided tour of Washington, then head to Nationals Stadium to watch the home team take on the San Francisco Giants. Your $55 fee includes the escorted tour, VIP parking at the ball park, admission to the game, and pre-game hospitality including food (hot dogs, burgers, chili, slaw, and beverages. Since it is a ride there will be no beer, wine, or spirits. Those may be purchased inside the ballpark). Order your ticket package here!

June 13-15, 2008 / XPLOR Blue Ridge

REGISTRATION IS NOW FULL! Morton's BMW Motorcycles is proud to present XPLOR Blue Ridge, the premier motorcycle event in the mid-Atlantic! Spend a weekend with us near Charlottesville, Virginia. If you're a GS rider, we'll have a full schedule of off-road training with Jimmy and Heather Lewis and adventure riding in the mountains; if you're a street-only rider, we'll have self-guided tours of the beautiful Virginia Piedmont, including wineries, historic sites, and scenic backroads, and accompanied by Nate Kern! Click on the graphic for all the latest information.

June 21-22, 2008 / Blue Grass Book Bank Benefit Campout

Come to wonderful Highland County, enjoy a weekend camping on a lush green farm, listen to terrific live music, and enjoy a hot dinner -- all to benefit the children's resource center in the small town of Blue Grass, Virginia. Morton's is proud once again to be the official event sponsor, and we'll ride out from our store on Saturday morning. Every year, riders from all over meet at the farm, donate as much as they see fit, and enjoy a night under the stars (or sometimes the rain, but we don't like to talk about that). Register by May 31, as this fills up fast.

July 17-20, 2008 / BMW MOA International Rally, Gillette, WY

Go west, young man -- and woman! This year, the MOA Rally is in Gillette, Wyoming, and the riding should be spectacular! This is the largest BMW rally in the U.S., and you know your friends are going! Click on the graphic for all the details!

October 3-4, 2008 / Shenandoah 500

Join us as we once again take on the best of the off-road in the Shenandoah 500 at Mt. Solon, Virginia. This 500 km ride will challenge your off-road skills and make you smile through the water and dirt on your face! Last year, Jeff Massey rode an HP2 and a couple of our customers rode XChallenge and F650GS Dakar models in the event. This year, we want to see a good crowd of BMW riders take on the other brands!

October 11, 2008 / Oktoberfest at Morton's BMW

Meet 700 of your closest friends at the Morton's Oktoberfest Open House! We'll have demo rides, free German lunch (for the first 500), music, and much more! Check here for more details as we get it organized!

PAST EVENTS

April 12, 2008 / Spring Open House and Flea Market

Hundreds of riders and enthusiasts joined us for the biggest BMW open house in the mid-Atlantic region! They enjoyed live music, demo rides, free BBQ chicken lunch, vendors, great door prizes, and much more! Click on the photo for a full report.

March 15, 2008 / BMW BMW Meets at Morton's!

Saturday, March 15 brought the BMW Bikers of Metropolitan Washington to Fredericksburg for their monthly meeting at Morton's. We're more than happy to welcome this great regional club to our shop, and around 50-60 people showed up. Dealer principal Jeff Massey spoke to the group about our racing efforts at Daytona (above right), and then showed off the R1200S we built for Richard Cooper to race (above left). During the meeting, well known BMW racer Nate Kern, whom we are also supporting, called in to say hello and wish the club his best. BMWBMW has been a major support group for Nate's racing career with BMW.

December 18, 2007 / High School Marketing Class Visit

Courtland High School marketing instructor Jenee Pins brought her students to Morton's BMW to learn about the history of BMW, the history of Morton's, and how we market motorcycles. The class will break up into teams and take a couple of months to design an advertising/marketing campaign for us. We'll select the winning team in March and, with any luck, their project will become a new campaign for us! We're excited to work with this great group of students and look forward to their work. In the picture at left, sales & marketing manager Steve Anderson talks to them about BMW advertising.

November 9-11, 2007 / Morton's BMW Off-Road Training

On November 9, eight of rode to BMW's Performance Driving Center in Spartanburg, South Carolina, for some first class training in off-road technique. I was a three day weekend event all about having fun, getting dirty, and learning how to do things with a GS most people can't even imagine! Click on the photo for Steve's report!

October 13, 2007 / Oktoberfest Open House

Once again, Morton's BMW was the place to be for fall fun. Our 2007 Oktoberfest celebration set new records for attendance and sheer riding pleasure! For pictures of some of the fun, click on the photo at left.

October 1, 2007 / Morton's BMW Track Day

Our final track day for 2007 wa a huge success, as about 40 Morton's BMW riders filled the track at Virginia International Raceway for training with Team Pro-Motion and Nate Kern. The weather was perfect, the track was superb, and a very good time was had by all. For just $225, riders experienced a full day or fun, including track school, lunch, a free gift from Morton's BMW, and expert teachers, including our own Stuart Beatson, Team Pro-Motion, and Nate! Watch for info on our track day program for 2008!

Nate Once Again Reigns at VIR! N8! proved to be in fine form yet again at Virginia International Raceway in Alton, VA September 22-23. Nate's R1200S was the only BMW on the track and he continues to make us proud. His finishes are listed below: Photo © 2007 Peter Reed SATURDAY Middleweight GP (Expert) 3rd place (1 and 2 were both Yamahas as were 4, 6,7, and 8) Expert GTU (25 minute endurance) 3rd place (1st solo endurance since his accident at Barber) Thunderbike (Expert) 1st place (WAY first place - like the ENTIRE FRONT STRAIGHT ahead of the pack!) Ducati was 2nd & Suzuki 3rd SUNDAY SuperTwins (Expert) 1st place (Out of the gate like a shot! The announcer said, "There goes Nate Kern with a flick of the wrist.") Expert Unlimited GP 4th place (Behind Kawasaki, Suzuki, and Ducati) Nate is looking forward to our Track Day at VIR on Monday, October 1 and spending time with the Morton's BMW Family.

BMW Takes Moto-ST at VIR! Nate Kern and Brian Parriott celebrate their victory in the Moto-ST race at VIR on Sunday, April 29. Building a lead of 1:05 before a yellow flag bunched the field up, the San Jose team finished about 26 seconds ahead of the #6 Aprilia team.

BMW Wins at LeMans! BMW Motorrad returned to LeMans, France, and factory endurance racing with a bang on April 21-22. Entering one bike in the Open class, the special R1200S model not only finished the grueling 24 hour race needing but gas, tires, and brake pads, it won the Open class and finished 16th overall -- a spectacular feat for a first effort!

Morton's BMW Welcomes BMWBMW

In March, Morton's hosted the BMW Bikers of Metropolitan Washington , one of the largest regional BMW clubs in the country. Sales manager Steve Anderson gave a presentation on the just-completed Morton's BMW Tour of Mexico.

Morton's BMW Hosts a Photo Shoot

Morton's BMW Motorcycles provided the bike and the location for a model's photo shoot recently. Photographer Bill Brittain, model Carrie Miller, and stylist Jasmine Ibrahim fought off bitter cold to collaborate on a series of portfolio shots. We were happy to provide a bright yellow K1200R and a bit of our parking lot for the project. Photo © 2007 Brittain Photo Graphics

Nate Kern Visits Morton's BMW...

We were all very pleased and honored to spend time with AMA National Champion Nate Kern on Tuesday, November 21, 2006. Shown here with Morton's owner Jeff Massey, Nate stopped in to talk with us about sponsoring his racing efforts. Nate will be joining us for some events in 2007, and we'll be doing some of his race bike prep for him this coming season. Given that service manager Stuart Beatson is himself a former national roadracing champion, it should be a great fit!

October 14, 2006 / Oktoberfest Open House...

It was another glorious fall open house at Morton's! To see some photos, click on the banner below!

Reg Pridmore at Morton's BMW...

Dozens of riders and fans showed up on Saturday, July 1, to meet racing legend Reg Pridmore. Reg, who rode the legendery R90S to the AMA Superbike title in 1976 (one of his three such titles), kept people entertained with stories of his many racing successes, his CLASS riding school, and performance riding in general. On display were a pair of Hondas Reg uses in his sessions, a CBR1000RR and a CBR600RR, both set up beautifully for track use.

2006 Blue Grass Book Bank Benefit...

Despite almost constant rain, some 100 or so hardy souls made it to the Blue Grass Book Bank benefit campout in Blue Grass, Virginia. They were treated to good camaraderie, excellent music, and some rather damp memories to embellish and share. It's not always this rainy...

2006 Square Route Rally...

Every year, the DC-based BMW Bikers of Metropolitan Washington holds its Square Route Rally near Thurmont, Maryland. This year, our service manager Stuart Beatson -- an accomplished racer and CLASS instructor -- held a seminar on suspension principles and practices.

Rally participants listen as Stuart explains the design of BMW suspensions and how to set a bike's shocks and springs for maximum benefit. Photo courtesy of Jim Bade.

Just Passing Through...

A group of riders from New Zealand graced us with their presence on April 25. They are in the process of riding throughout North America, and wanted to make sure they stopped to see us. We did a little service work on their bikes, gave them some good directions to the best roads, and then bid them adieu. Look for them on the roads between Virginia and Alaska!

The Silk Riders -- named for their tour last year following Marco Polo's "Silk Road" from Italy to China -- prepare to leave Morton's BMW. Check out their journeys at http://www.worldbybike.com. From left, Joanne Morgan, Morton's BMW owner Jeff Massey, sales & marketing manager Steve Anderson, Roger Clausen, Gareth Morgan, and Dave Wallace.

April 14-15, 2006 / Spring Open House Extravaganza...

It was one for the books! Our spring 2006 Open House set new records for attendance and activity! From the incomparable Helge Pedersen presentation on Friday evening to the awarding of door prizes on Saturday afternoon, we had so much going on you had a real challenge to do it all! Check out all the photos HERE!

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March 12, 2006 / BMWBMW Club Meeting...

As always, we were happy to welcome BMW Bikers of Metropolitan Washington (http://www.bmwbmw.org) for their March club meeting. More than 70 club members and guests showed up on more than 65 bikes on a beautiful spring morning. Club president Mike Enloe led the group through their regular session, then introduced Morton's BMW owner Jeff Massey for a talk about new models and other happenings at BMW.

BMWBMW president Mike Enloe (left) conducts the meeting; Jeff Massey (right) talks about all things BMW.

Another Terrific Oktoberfest Celebration...

October 15 was a spectacular day of fun for the whole family! Between 650 and 700 riders of all types of bikes showed up for the 2005 Oktoberfest at Morton's BMW Motorcycles. On a perfect fall day, they enjoyed free German luncheon, live music, incredible door prizes, discounts on everything in the house, vendors, a book signing, and much more! Given the number of people who show, maybe we should stop calling these open houses and call them what they are -- BMW rallies! If you were here, you understand; if not, you missed a heck of a party!

Morton's BMW Staff Heads to Peaks of Otter...

In October 2005, the staff of Morton's BMW plus some family and friends made a luncheon journey to Peaks of Otter Lodge on the Blue Ridge Parkway. The ride was our way of honoring Graham Jackson Fling, one of our motorcycle technicians, who passed away too soon in September. Graham's wife Linda joined us for what turned out to be a cool, foggy, and then rainy 300+ mile ride, but we all enjoyed the trip and the camaraderie.

Front row: Steve Anderson, Stuart Beatson, Sandra Beatson, Gerri Schilling. Middle row: Jeff Dunkle, Scott Arnold, Linda Fling, Kristine Keesecker, Andrew Beale, Kenn Keesecker. Back row: Jeff Massey, Carrie Seabrook, Sabrina Kulynych, Hannah Massey, Elyce Wieland, Stephanie Acheson, Pat Crawley.

Ride to Eat Has Nothing on Ride to Fly...

Morton's BMW shop ride goes to the Flying Circus!

It was a partly sunny, but rain-free, Sunday when 28 of us went on a 140+ mile ride through the rolling Piedmont of central Virginia. Starting at Morton's BMW, we headed southwest to Louisa, then north to Madison, where we stopped for a BBQ lunch at the Pig & Steak. After lunch, we rolled north to Sperryville, then east to Flint Hill and environs, before turning south to Bealeton and the Flying Circus.